"Drawing the Three of Coins is a Pagan business book, but with the focus on the Pagan, not the business. It doesn't teach you how to create a business plan or a map out a budget. Nor will it tell you how to incorporate your business, do your taxes or file for insurance. These business basics are covered extensively in every single entrepreneurial book out there. This book is about all the unique and interesting Pagan aspects of your store idea. Every retail niche has its own set of considerations, advantages and precautions that are different from other retail niches. Running a clothing store is different from running a craft store, or a book store. Only someone who has run a store just like yours can know what you're dealing with. Pagan shops are no different. Now that is something not covered in all those other business start-up books. Not only that, there is a large resource section with contact information for wholesalers, distributors, and other sources for unique inventory. "