"Graham shares what he has learned as president of the Giraffe Heroes Project, which since 1982 has been seeking out ordinary people who stick their necks out for change. The result is a comprehensive guide to the skills, qualities, and strategies you need to make a difference on any issue, in any environment. Accessible, practical and inspiring, it covers everything from choosing an issue to mapping out a strategy, getting a team together, building alliances, working with the media, and more."